Senior Field Marketing Manager - North America
Description
ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.
ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.
The ON24 marketing team is looking for a data-driven self-starter that thrives in a fast-paced, dynamic environment who will collaborate on the strategy and execution of global and local marketing activities to support our North American sales teams.
The Senior Field Marketing Manager will have ownership of strategic programs and account segmentation aligned to pipeline targets – including field campaigns, regional events, sponsored events, tradeshows, and other activations.
This role is an exciting opportunity for a marketer to lead North America field marketing for ON24. This role is best suited for a creative, driven, high achiever with proven ability delivering first class field campaigns and events across physical and digital. You can think and act strategically but also dig in with the team to get things done.
Responsibilities:
STRATEGY
- Develop regional field marketing plan for North America; focused around live & virtual events and experiences that deliver against business/marketing priorities, including brand awareness, demand generation and thought leadership.
- Partner with sales leadership on overall needs, strategy, and focus areas
- Develop field programs to engage targeted segments of prospects and customers and drive results
- Partner with key stakeholders in Product, Sales, Marketing and Regional teams to align on strategy, plan, investments, and performance metrics
- Work with sales and SDR partners to develop and execute best-in-class field activities to drive results
EXECUTION
- Execution of integrated marketing programs to support regional sales initiatives across multiple sales segments
- Own and run all elements of local field activities that support pipeline, including promotion, event logistics, field enablement, and follow-up, eg local lunches & dinners, sporting events, virtual roundtables, direct mail and more
- Develop a strong relationship with sales partners and create a consistent feedback loop to optimize programming
REPORTING
- Regularly track and provide data and insights on field activity performance to marketing and sales leadership
- Set targets and goals, define measurement framework, deliver reporting/ROI analysis against event investments
- Consistently make recommendations and optimizations to improve results based on performance data
- Main business KPIs will be program efficiency and effectiveness in terms of: responses & engagement, contribution to pipeline, acceleration of pipeline, and revenue growth
Skills & Qualifications:
- BA/BS in marketing, business, economics or equivalent quantitative discipline
- 7+ years of marketing experience in B2B SaaS company, 3+ years of field or event marketing experience
- Experience using ON24 a huge plus
- Proven track record of creating and executing field marketing campaigns using tactics that include in-person and virtual events, webinars, email, digital advertising, direct mail and more
- Inquisitive and innovative - test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
- Comfortable creating reports for campaigns and accounts & contacts through Salesforce.com, or DOMO
- Experience using analytics to draw insights & continually optimize campaigns
- Strong analytical, problem-solving, and decision-making skills; data driven mindset
- Strong project management skills, highly organized and strong attention to detail
- Motivated, self-starter attitude, ready to come to the table with ideas
- Ability to work independently as well as in a team-oriented environment
- Excellent written and oral communication skills
The base pay range for this position is $110,000-$125,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.
ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.
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